“The formation of the European Physical Society with such a wide membership is a further demonstration of the determination of scientists to collaborate as closely as possible in order to make their positive contribution to the strength of European cultural unity.”
So said Gilberto Bernardini in his inaugural address on 26 September 1968. But it all started with a friendly dinner party in Bologna three years earlier; read Bernardini’s 18 January 1966 letter to Leon Van Hove here.
More information about the history of EPS here
More about the inauguration ceremony here
This photo shows Bernardini enrolling as a member of EPS; see more photos of the inauguration ceremony here
Libraries own many valuable holdings and collections that have great potential to attract public interest. But how do library customers find out about their existence? In most cases, digitizing and placing them on the internet alone is not enough to achieve the desired access numbers. Marketing is then quickly blamed: Too little was invested, the wrong channels were selected or the images were not attractive enough. So, how can the holdings and collections be marketed successfully?
The presentation discusses how marketing is used as a way of thinking in libraries and focuses on content marketing. Selected real-life examples are given to illustrate how content and collections can be promoted and distributed via various online channels. Topics such as storytelling, video and social media will be addressed.
Deborah Kyburz Deborah Kyburz has been working at ETH Library in Zurich since 2013 and has taken continuous training in social media management and content marketing. In addition to her work as a web and digital media manager, she was in charge of the project Multimedia Storytelling, in context of which the content marketing platform Explora was conceived and implemented. After several years in online marketing, Deborah Kyburz is now heading the group Community & Content Marketing at ETH Library.
During the summer of 1962, the CERN Photo Club and Public Information Department organized a photographic competition on the theme, ‘How a visitor sees CERN’.
E. Fischer scooped a prize with an excellent colour print of the tall, white Administration building standing out against a clear blue sky. Marinus van Gulik took another approach, and another prize, with a series of photos of his son. You can see some of them in the December 1962 CERN Courier. His pictures also featured the Administration building or, as he called it, CERN’s third machine, the paper accelerator.
Enjoy Our Universe is a guide for an enjoyable visit to the Universe. The "Universe" refers to all "observable things," ranging in size from the entire cosmos to elementary particles. This small tome on fundamental physics, cosmology, Higgs bosons, time travel and all that, is unlike any other analogous book. Its scientific statements are correct or, at least, they coincide with the opinions held by the vast majority of experts. It establishes clear distinctions between things we know for sure — in the sense of having strong observational support for them — and things that we know that we do not know, or we do not understand. In this sense, it is scientifically honest.
In descriptions of our Universe and of the way it functions, beauty is a recurring word. In an attempt to portray its beauty from the eyes of the beholder, the book is profusely illustrated. Its offbeat, tongue-in-cheek illustrations greatly enhance its readability, particularly in those chapters whose understanding, admittedly, requires a little extra effort. This book's idiosyncracies remind us of our own smallness and eccentricities even as we read about the logic, function and magnificence of the Universe.
"Enjoy Our Universe: You Have No Other Choice", by Alvaro De Rújula,
Oxford University Press, 2018, ISBN 9780198817802
At CERN, in July 1962, 60 hours of feverish preparation culminated in 60 seconds of history-making television. On the evening of 23 July, some two hundred million viewers in Europe and North America had a short glimpse of CERN at work during the first direct transmission relaying electromagnetic waves from Europe to the USA via an artificial satellite.
Telstar was an international collaboration that included NASA, AT&T, Bell Labs (who carried out the construction work) and the French and British national post offices. Read more in the CERN Courier, including why Switzerland chose to devote its one minute of allotted airtime to our laboratory; learn more about Telstar from the Smithsonian National Air and Space Museum.
On 12 June 1973, staff at Geneva airport measured winds gusting up to 47 knots. A few kilometres away, where CERN lay right in the path of the storm, it was even worse. Torrential rain and hail devastated neighbouring vineyards and caused havoc inside the laboratory. Roads turned to rivers and buildings to swimming pools. The Proton Synchrotron was shut down as water in the basement rose to 1.80 metres.
Muddy water forced up from the drains made matters worse, but all staff mucked in to help. When the floods receded, everything had to be hosed down (treatment not usually recommended for electrical equipment!) and the repair gangs and cleaners got on with the slow job of recovery. See more pictures and a link to the CERN Courier article here.